- Develop and execute integrated marketing strategies to promote the company’s services and strengthen brand positioning.
- Plan, manage, and optimize digital marketing campaigns across channels including social media, email, SEO, PPC, and content marketing.
- Oversee the creation of compelling content and marketing collateral that aligns with the brand voice and engages target audiences.
- Analyse campaign performance metrics, generate reports, and use insights to improve marketing effectiveness and ROI.
- Collaborate with cross-functional teams including sales, design, and product to ensure aligned messaging and consistent brand experience.
- Manage marketing budgets, vendor relationships, and marketing tools/platforms.
- Identify market trends, customer insights, and competitive intelligence to inform strategic decisions.
- Organize and manage events, webinars, or other promotional activities to boost visibility and engagement.
- Build and maintain a strong online presence across key platforms (e.g. LinkedIn, Instagram, website).
- Lead and mentor junior marketing team members (if applicable).